Inside 3ICE 3-on-3 hockey’s revolutionary first season

The 3ICE 3-on-3 hockey league will award the Patrick Cup to its inaugural champions this weekend in Las Vegas. Just do not be expecting the successful gamers to boost it over their heads.

“It’s heavy as hell, man,” mentioned E.J. Johnston, the founder and CEO of 3ICE. “It’s like 65 pounds.”

The first 12 months of this start-up league has been outlined via creative pondering, inventive answers to demanding situations and an untraditional option to hockey. So it is only becoming that the 3ICE season — which concludes with a four-team match at Orleans Arena on Saturday (4 p.m. ET, CBS) — would finish with a string of conferences about the right kind solution to provide a trophy that weighs up to a German shepherd.

“It’s a running joke internally,” Johnston mentioned. “We’ll likely take if off the table and then have them skate it below their waist. Certainly not above their heads.”

To create the trophy that 3ICE sought after at a lighter weight would have taken a 12 months. Time being of the essence, the trophy-makers used a heavy porcelain base for the Patrick Cup, which is called in honor of league commissioner Craig Patrick.

Joe Mullen, who coaches the eponymous best seed within the 3ICE championship match, hoisted Lord Stanley’s Cup 3 times as an NHL participant. This trophy weighs just about two times as a lot.

“I hope I get the chance to win it, but I’m not even tryin’ to lift it,” he mentioned, chuckling.

Johnston mentioned the plan is to create a lighter championship trophy for the second one season of 3ICE.

There are different weighty problems going through 3ICE as its first season concludes. But after 9 weeks of laborious, exhilarating and continuously cutting edge hockey, there is a celebratory temper about this first marketing campaign — and no longer simply because there is $1 million at the line in Vegas this weekend (with round $127,000 going to each and every participant at the successful crew).

At the tip of his six-team league’s first season, Johnston is left questioning about how the imaginative laws may affect the NHL’s 3-on-3 additional time — like permitting the puck to be performed off the netting — and whether or not 3ICE is forward of a curve that would see the layout followed as a Winter Olympic tournament within the close to long term.

What Johnston is bound about is that 3ICE hit many of the goals he envisioned.

“I think we’ve crushed it. When the fans come and see us, they’re so psyched we’re here,” he mentioned. “It’s a rocket ship. The sky’s the limit.”


3ICE WAS ANNOUNCED in January 2020, a league that sought to capitalize at the kinetic qualities of the NHL’s 3-on-3 additional time layout that was once followed in 2015. Initially, the plan was once to have 8 groups named for various sponsors. That become six groups named for the previous NHL gamers training them.

The coaches have been an early promoting level for the league and via some distance the most important stars related to 3ICE: Hockey Hall of Famers Mullen, Guy Carbonneau, Bryan Trottier, Larry Murphy and Grant Fuhr and previous Philadelphia Flyers celebrity John LeClair.

“We were all kind of looking at each other in the meetings when it started. I mean, it’s a whole new start-up league,” Mullen mentioned. “But once we got the guys on the ice and we could see how it was working, it really was pretty cool to be a part of it.”

Jeremy Brodeur, an ECHL netminder who performed on Carbonneau’s crew, mentioned the coaches were not simply window dressing.

“You would think that they were just faces behind the bench, but all these guys actually worked really hard to get a system down or match their lines,” he mentioned.

The gamers have been most commonly minor leaguers, and just a handful had NHL enjoy.

Tyler Murovich hadn’t performed skilled hockey because the 2017-18 season with the ECHL Wheeling Nailers, the 9th season of a minor league profession. A Pittsburgh local, the 32-year-old is a early life hockey trainer on the Ice Castle in Castle Shannon, Pennsylvania. The 3ICE govt crew had him on its radar as any individual who may play with the velocity and creativity wanted for 3-on-3 hockey.

Murovich went to Las Vegas for the recruitment show off pondering that, at very best, he’d be on a taxi squad this season. Instead, he was once tied for 2nd within the league in objectives with 20 heading into the general weekend.

The league’s debut season was once constructed on tales like those. There is Brandon Hawkins, a dominant ECHL scorer, getting the risk to hit the SportsHeart spotlight reel with an electrifying scoring transfer. And Joe Whitney, a 34-year-old Boston College product who had 5 NHL video games in his profession ahead of enjoying with the Iserlohn Roosters in Germany closing season, main the league in scoring.

“We had some guys early in the season that weren’t really sure about this because their focus was training for their own upcoming seasons,” Murovich mentioned. “But as this has gotten more intense, and with the money on the line, they’ve realized how fun it is.

“They actually did get the precise group of men right here. Whether they performed within the NHL or within the minors for numerous years, they have been completely suited to this entertaining taste of hockey.”


RATHER THAN A traditional league schedule, 3ICE played nine weeks in eight locations: Denver; Grand Rapids, Michigan; Hershey, Pennsylvania; London, Ontario; Pittsburgh; Quebec City; Nashville, Tennessee; and opening and closing weekends in Las Vegas. The teams played in a single-day bracketed tournament, with different levels of prize money on the line for the winners.

The games consisted of two eight-minute halves with a running clock that only stopped for penalties and injuries. Teams consisted of six skaters and a goalie.

The league would fly in players, coaches and other personnel on Friday to that weekend’s host city. Travel was Johnston’s biggest learning curve this season. The frequent flight cancellations around North America created some havoc; there were a couple of occasions when coaches wouldn’t arrive at the arena until a few hours before the games.

Johnston said bringing the 3ICE road show across the border was “an absolute nightmare” and that he has doubts about returning to Canada in 2023, citing mountains of paperwork, the tax differences and vaccination-status issues.

“We had numerous guys that could not pass the border this 12 months as a result of they did not need to get vaccinated,” he said.

At each event, they would all gather for a “welcome and orientation dinner” on Friday night, which acted as a debriefing from the previous weekend’s games and a previewing of the action on the following day. Johnston would act like a coach in a team meeting, speaking for around 15 minutes and presenting a short slideshow.

They’d review the current standings and what was at stake in Saturday’s games. They would announce who would wear “the golden helmet” as the most recent scoring leader. There would be a rules refresher; Murovich recalled getting called out for leaving too early on a penalty shot. They also would announce in-season rule tweaks as league officials saw what worked and what needed refinement, specifically on icing and goalie interference plays.

Early on Saturday morning, there would be an optional skate, followed by formal practices before the games began in the afternoon.

There were three games in the opening round, two more in the semifinals and a championship game, all of it fitting into three-hour window. Brodeur said the compact schedule was challenging for the players.

“The approach it labored, in the event you performed the first recreation then you need to be sitting within the locker room for 48 mins to an hour. It was once tricky to stay your legs underneath you,” he said.

Not every 3-on-3 overtime in the NHL is a classic, and the same holds true for the 3ICE tournaments. Johnston said they had “one or two dud video games each week” because of blowouts, but they were balanced by “3 or 4 unreal video games.” He said the scoring totals for the games were around where he anticipated them to be prior to the season; but from an intensity standpoint, the on-ice product exceeded his expectations, he explained.

Johnston felt there were a few reasons for that increase in quality:

1. Players were getting in better shape. “I believe one of the guys idea this was once going to be a a laugh summer season beer league factor. They did not essentially know what to anticipate early on,” Johnston said. “Guys have been gassed within the first week or two, after which they learned that of their off week, they’d to verify their aerobic was once going.”

2. They better understood the game. Even if the players had competed in 3-on-3 hockey before, they hadn’t played it quite like this, thanks to 3ICE’s unique rules. Johnston said that thankfully it was a short learning curve.

3. They realized the stakes. While some of the players might have approached 3ICE as a way to stay in shape during the summer or tour North America on someone else’s dime, the intensity of the games grew as they started to see “actual cash” rolling in for victories, according to Johnston.

“When the ones first couple of assessments hit, it is like, ‘Oh, s—,’ for the reason that crew selections up $50,000 each time they win,” he said.

Over the course of the regular season, the top-earning players will make more than $170,000, with many others in the $20,000 to $50,000 range.

As the season drew closer to its finale, the jawing and slashing between players, along with the pace of play, saw a noticeable uptick.

That was especially true in Nashville on Aug. 6. Team Carbonneau had to win one of its final two games before the season finale but failed to do so. Hence, it was Team Mullen, Team Murphy, Team Trottier and Team LeClair that advanced to play in Las Vegas this weekend.

Carbonneau was one of the coaches who took the assignment to heart, to the point of breaking down tape between games. Johnston said he took the elimination hard.

“Walking across the locker room, he was once salty,” Johnston said. “His crew misplaced out at a shot at 1,000,000 dollars. They took it severely. The coaches are pals, however no longer once they step in between the strains.”

That’s only been exacerbated by the success that Team Mullen has had this season, winning five of the eight events on the tour.

“There are a few coaches that actually do not like that Joey Mullen’s crew was once successful 5 out of 8 weeks.” Johnston said.

Mullen laughed at the tensions among friends.

“Hey, it is not my fault! The gamers performed actually neatly. But everyone desires to win,” he said. “For essentially the most phase, it is been actually excellent. Although we did have some kinks early on with the foundations and the whole lot.”


DESPITE 3-ON-3 HOCKEY not exactly being friendly to goalies, Brodeur was drawn to 3ICE for the chance to make some spectacular saves. But what ended up really intriguing him were the collection of distinctive rules that defined the league.

After a season playing under them, Brodeur said his hockey brain had been rewired.

“I in reality performed in a charity match lately in Philly, and I used to be freaking out when guys weren’t enjoying the puck off the netting,” he said. “My mind is in ‘3ICE mode’ at the moment.”

Much of the 3ICE 3-on-3 game looks like that of the NHL’s overtime: no fights, little physicality and lots of scoring chances. But this league offered some incredible variations on that theme. Among the revolutionary rules for 3-on-3 hockey in 3ICE:

No power plays. When a team is penalized in an NHL overtime, its opponent gets a 4-on-3 power play. In 3ICE, the opposing team gets an automatic penalty shot. The coach chooses the shooter; although in the future, there might be a chance that the fans select the shooter via the league’s app.

Arguably the best goal of the inaugural season was scored on such a play, as Hawkins of Team LeClair pulled off this twirling lacrosse-goal beauty:

“Jailbreak” penalty photographs. Hawkins wasn’t the one skater at the ice for his penalty shot. In an intensive departure from NHL laws, 3ICE instituted what Johnston known as the “jailbreak” penalty shot. The shooter will get a head beginning and a transparent trail to the purpose. But once he touches the puck, the remainder of the skaters — 3 defenders and two of his personal teammates — start sprinting after him.

“You’ve got everybody chasing the guy. There have been a couple of goals scored off of rebounds,” Johnston mentioned. “I could see the NHL maybe adopting that.”

Intentionally icing the puck is a penalty. Essentially, protecting groups cannot simply shoot the puck down the ice to finish the power of their zone — even supposing it is an try at an empty internet on the different finish. Any “intentional” icing ends up in a penalty and thus a penalty shot. But there may be some subjectivity within the rule, as an try at a hockey play that ends up in icing is exempt.

No goalie restrictions. Goalies can play the puck anyplace at the ice, however they are additionally secure inside of a big blue arc that stretches from the entrance of the online to the tip forums. It’s formally known as “The clear zone,” however Murovich mentioned it is often referred to as “The mushroom.”

When a goalie freezes the puck, the defenders need to transparent that zone so the goalie can move the puck. After a purpose, the crew that scored has to transport all of the as far back as the impartial zone so the protecting crew can beginning their rush up ice. That’s as a result of …

There are nearly no faceoffs. There’s a faceoff to start out the part, and that’s the reason it. Play starts with the goalies after stoppages.

Pucks off the netting are reside. If the puck is cleared off the netting that is draped at the back of the tip board glass to offer protection to the fanatics and it bounces again at the ice, it is reside and playable.

“I love it. In our informal pro leagues in the summer, we always do that anyway just to keep the game moving,” Murovich mentioned. “It’s fast-paced.”

The “half-court rule.” In basketball, as soon as a participant crosses midcourt, the ball cannot be dribbled or handed again throughout that line. In 3ICE hockey, if the offensive crew brings the puck again over the middle purple line with out interference from the defensive crew, that is dominated a turnover.

“You can’t just loop back around for a change or kill clock back there,” Johnston mentioned. “It’s super boring. It’s a no-brainer. The NHL is definitely going to adopt that, in my opinion.”

Time will inform if 3ICE influences the foundations of 3-on-3 hockey within the NHL. But Johnston believes that is only the start for his league.


JOHNSTON HAD TWO primary objectives heading into the inaugural season.

“We had to nail the on-ice product, and then we had to nail the television broadcast,” he mentioned.

3ICE had a maintain CBS Sports within the United States, TSN in Canada and ESPN for world rights. From having cameramen at the ice to different inventions, Johnston was once happy with the video product.

“I’d put my broadcast against anything in hockey and most things in sports,” he mentioned.

While he was once pleased with the declares, he admitted that the gates will have been more potent for 3ICE on the arenas.

“I think we underperformed a little bit. Most crowds were between [3,000] and 4,000, which is fine and I’ll take it. But I want to be around [5,000] to 6,000 and get most of the lower bowl sold in the NHL buildings. And I’ll get there,” Johnston mentioned.

3ICE held occasions in NHL-sized arenas in Pittsburgh, Nashville and Quebec City and in smaller venues in Denver, Grand Rapids, Hershey, London and Las Vegas. While the NHL constructions felt cavernous on account of the gang measurement, in addition they had top quality amenities — with NHL running shoes and scientific staffers — that the gamers liked.

“So even if the crowd’s not huge, you still feel like you’re getting a nice kind of pro experience by being in those locker rooms,” Brodeur mentioned.

The plan for subsequent season is a bit of other: 3ICE desires to visit towns more than one instances in 2023. If it is a 10-week season, the league would talk over with the similar town in weeks 1 and 5, weeks 2 and six and so forth, enjoying in the similar enviornment each and every time. One key in deciding on those spaces, Johnston mentioned, is to search out tenants that may spouse with the league.

“Then they’ll just hammer their season-ticket holders for us,” he mentioned.

Johnston hopes to draw extra sponsors subsequent season to create extra earnings streams.

Then there is the sports activities wagering piece. Sportradar is 3ICE’S information analytics spouse, and the league hasn’t been shy about embracing making a bet in its 2nd season. The match layout and powerful offense lend themselves to that, whilst Johnston believes there is a prop making a bet marketplace for 3ICE, as neatly.

The plan for 3ICE is to grow to be winning in its 3rd season. Despite the outlay for amenities, go back and forth, prize handbags and different bills in Year 1, Johnston mentioned he likes the place the league is financially. He expects 3ICE to do a Series B of financing ahead of the tip of the calendar 12 months.

He additionally anticipates an uptick in participant high quality.

“The recruiting for 3ICE is over; the recruiting is us existing,” Johnston mentioned. “The phone is now just ringing.”

He expects an build up from round 35% ex-NHLers to upward of 70% subsequent season, whilst deliberately preserving roster spots open for varsity gamers and unknown abilities.

Perhaps the best unknown for 3ICE: what the Olympics may do to spice up the 3-on-3 layout’s status.

The International Ice Hockey Federation is operating to deliver 3-on-3 hockey to the Winter Olympics, with a role pressure exploring the logistics and the most productive layout. Johnston known as the adoption of Olympic 3-on-3 hockey “inevitable,” and he mentioned it is usually a boon to 3ICE when it occurs.

That’s the large image for 3ICE. On a smaller scale, the league will be told from its first marketing campaign, whether or not it is tweaking its agenda, adjusting its laws or ordering a championship trophy that would possibly not require a shuttle to the chiropractor after it is lifted.

Murovich’s recommendation to 3ICE: Stay the path.

“People need to see the broadcasts,” he mentioned. “People need to see the stuff on social media. People need to see it in person too, because they’ll really notice the speed of the game.

“It’s a laugh. It’s free. There’s tune enjoying throughout the sport. And it is completely ‘hair on hearth’ hockey.”

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