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FC Barcelona introduced Friday that it will wear the logo of Canadian artist Drake on its jerseys in the impending league fit towards fellow Spanish massive Real Madrid.
The limited-edition blouse will rejoice Drake being the primary artist to have his tracks streamed 50 billion instances on Spotify, Barcelona’s primary sponsor.
Rapper Drake reacts on the NBA sport between the Toronto Raptors and the Los Angeles Lakers at Scotiabank Arena on March 18, 2022, in Toronto, Ontario, Canada. (Cole Burston/Getty Images / Getty Images)
In a commentary, Juli Guiu, vice chairman of promoting for Barcelona, defined that the membership’s “alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football.”
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| SPOT | SPOTIFY TECHNOLOGY SA | 81.78 | -0.92 | -1.11% |
In addition to being the membership’s blouse sponsor, the audio streaming massive has naming rights to Barcelona’s stadium, now branded as “Spotify Camp Nou.” The deal, signed in March and efficient since July 1 of this 12 months, was once reportedly price greater than $272 million.
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The deal preceded Barcelona’s sale of a number of membership belongings this summer time to carry its spending prohibit and agree to LaLiga’s monetary honest play regulations.
“We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams,” Marc Hazan, Spotify vice chairman of partnerships, stated in a commentary. “We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage—and there’s no bigger stage than El Clásico.”
The fit pits Barcelona supervisor Xavi towards Real Madrid supervisor Carlo Ancelotti. (Photos by way of David Ramos/Getty Images / Getty Images)
Real Madrid and Barcelona are recently neck and neck in the race for the Spanish league identify, each on 22 issues from 8 suits performed. Whenever the groups meet in the league or in different competitions, the sport is understood by way of the moniker “El Clásico,” as it’s the assembly of Spain’s two maximum a hit golf equipment.
The golf equipment have had contrasting fortunes in their respective Champions League runs. Real Madrid has already certified for the Round of 16, whilst Barcelona is on the edge of an early go out from the contest after it most effective picked up 1 level from 6 to be had towards Inter Milan.
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Spotify Camp Nou. (AP Photo/Emilio Morenatti / AP Newsroom)
Barcelona ranks 2nd on Forbes’ listing of football crew valuations, with a present worth of $5 billion, at the back of Real Madrid, which is valued at $5.1 billion.
According to ESPN, Barcelona was once as soon as famed for its ideological aversion to blouse sponsors. However, the artist’s logo, a silhouette of an owl, can be emblazoned on its blouse throughout Sunday’s fit.
Drake, who has received 4 Grammy awards, posted an image of himself with the jersey to his 120 million Instagram fans.
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This is most effective the primary example of this sort of change on the entrance of the crew shirts. It is scheduled to occur extra because the season progresses, in accordance to a membership commentary.