Amazon’s Prime Video to stream Black Friday NFL game in ’23

The NFL will enlarge to Black Friday starting subsequent season.

The league introduced Tuesday that Amazon Prime Video will stream a game at the day after Thanksgiving. The first Black Friday game will kick off at 3 p.m. EST on Nov. 23, 2023. The groups shall be introduced in May when the regular-season agenda is anticipated to be launched.

Prime Video is in its first season because the unique provider of “Thursday Night Football” and can enlarge to 16 video games subsequent season.

The package deal, which works during the 2033 season, averages $1.2 billion in keeping with season, however Amazon can pay between $50 million and $70 million in keeping with yr for the extra game.

NFL house owners handed a solution throughout the league conferences in March that gave the league permission to agenda any other brief turnaround game the week of Thanksgiving.

Marie Donoghue, Amazon’s vp of worldwide sports activities video, stated dialogue a few Black Friday game started whilst the unique contract used to be being negotiated ultimate yr, however that it picked up extra steam this yr.

Donoghue stated Amazon will deal with the game like one of the vital largest of the season.

“Given what that day already means to millions of Americans, and how many of them interact with Amazon and what a strong presence Amazon has. And also, the fact that there were no NFL games on that day, we thought we could treat it like a Super Bowl,” she stated.

The NFL has often performed 3 video games on Thanksgiving Day since 2006. The prime-time game used to be firstly carried by way of NFL Network sooner than NBC took it over in 2012. CBS and Fox exchange sporting the early game from Detroit and the overdue afternoon matchup from Dallas.

There have been rumors this summer time that the Black Friday game could be fast-tracked to this yr, however the day is already full of the World Cup and high-profile faculty soccer matchups.

The United States will face England in a World Cup team degree fit on Fox at 2 p.m. ET. College soccer has lengthy used Black Friday as an afternoon to show off competition video games, and this yr is not any exception with Texas vs. Baylor, North Carolina vs. NC State, Missouri vs. Arkansas, Iowa vs. Nebraska and Florida State vs. Florida a few of the matchups.

“This year, we were focused on the 15 Thursdays they already had. But now as we get here almost to the halfway point and see the great success out of the gate with Amazon, it felt like the right time to take the next step forward and add to the partnership and expand onto Black Friday,” stated Hans Schroeder, the manager vp of NFL Media.

According to Nielsen, Prime Video is averaging 10.8 million audience during the first 5 video games. The previous two video games have no longer been must-see TV as Indianapolis defeated Denver 12-9 and Washington hung on for a 12-7 victory over Chicago.

The game this Thursday shall be a matchup of 2-4 groups when New Orleans visits Arizona. The Oct. 27 matchup options Lamar Jackson‘s Baltimore Ravens and Tom Brady‘s Tampa Bay Buccaneers.

The league has 8 weeks put aside to cycle thru byes, however all 32 groups are in motion for Week 12 this season, which is the week of Thanksgiving.

The further game additionally way there shall be 8 home windows to fill with intriguing matchups whilst gratifying 5 broadcast companions. Schroeder stated the league had the similar case this yr with Christmas week and that it’s going to use that as a template for a way to construct the week of Thanksgiving.

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